The brief
Wovey Coffee & Space is as much about the room as the menu: warm wood, records and a quiet corner to sit. They wanted their page to sell both the drinks and the feeling of being there, and to bring in new visitors from the area.
What we did
- Product shoots and menu posts for signature drinks like Red Kyoto, Red Velvet and the butterscotch sea salt latte
- Posts and reels about the space: the vinyl shelf, the guitar corner and the brand’s bear mark
- Local Meta ads within a short distance of the café, promoting new drinks and the space
- Ads timed around evenings and weekends, when people decide where to go
- Monthly content plan matched to new menu items and seasons
What they got
- 850,000 organic views on reels and posts about the drinks and the space
- 42% more Instagram followers in six months
- 18,000 people within a short drive of the café reached by ads every month
- New drinks noticed the week they launch, with regulars asking for them by name
