The brief
Bike Valley sells and services Honda motorcycles from its showroom in Monipur, Dhaka. Every month brings a new model, a festival offer or a cashback deal. They needed each one to reach people actually shopping for a bike, and to turn that interest into showroom visits and calls.
What we did
- Monthly content plan built around Honda’s model launches and cashback seasons, in Bangla and English
- Offer creatives that show the bike, the offer price and the regular price at a glance
- Meta ad campaigns targeting riders in Dhaka by age, interest and area, with click-to-call and Messenger buttons
- Separate campaigns for sales offers and for the service workshop
- Weekly checks on cost per message and lead quality, moving budget to the ads that brought real buyers
What they got
- 2.4 million ad views across Dhaka in six months, at around ৳38 per Messenger enquiry
- 1,850+ Messenger enquiries and 640 calls, most already asking about a specific model and price
- A steady flow of service bookings alongside bike sales, not just spikes during festivals
- Every Honda offer live with ads the same week it’s announced
