The brief
Realtor 9 sells projects from developers like Ellington, Samana, DAMAC and Nakheel. Property buyers see many ads, and agents were losing time on low-quality leads. Each project needed clear creatives and campaigns that brought in people who could actually buy.
What we did
- Project creatives that show the price, payment plan, unit types and location in one glance
- Meta lead-form campaigns for each launch, with questions that filter by budget and timeline
- Audiences built around investors, expats and buyers interested in Dubai property
- Retargeting for people who opened a project but didn’t submit a form
- Weekly review of cost per lead and lead quality with the sales team, pausing projects that weren’t performing
What they got
- 1,450+ leads across project launches, with budget and timeline already filled in
- An average cost of AED 38 per lead, well below what the agency was paying before
- 96 viewings booked by agents from campaign leads
- Creatives and campaigns live within days of each project announcement
